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Which Comes First: Quality vs. Price?

posted by Custom Craftworks on November 15, 2019
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Image via Shutterstock


“Price has no meaning without a measure of the quality being purchased.”

~W. Edwards Deming

Price is often used as a gauge to help judge quality. Chances are, a very inexpensive massage table is also a low-quality massage table. It may offer fewer features and be constructed from cheaper materials. An expensive massage table is generally assumed to be a high-quality massage table with many features and solid construction.

Which Comes First: Quality or Price?

Factors such as product features, specifications, construction and longevity of use and intangibles such as customer service, warranty, and availability of replacement parts are also valid considerations to ensure the customer receives the best value for the money spent. Custom Craftworks is customer driven striving to deliver unmatched value to our customers in products, service and performance.

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An Industry Leader Since 1986

Custom Craftworks
strives to manufacture high quality products created with a thoughtful design with massage therapists in mind and crafted with skilled workmanship and quality materials. With a long standing reputation of building quality-constructed, long-lasting massage products, Custom Craftworks has been crafting high quality massage tables since 1986. Pivotal Health Solutions acquired the company in 2009, and has proven to be one of the top brands for massage and spa equipment in the industry.  


image via Custom Craftworks

We Let Our Tables Do the Talking

Although everyone talks about quality, Custom Craftworks delivers it. Thoughtfully created, our engineers design our products with input from industry experts and professionals so each product meets the ergonomic needs of therapists and comfort requirements of clients. Our skilled craftsmen and women build our products from materials constructed to withstand the conditions that massage therapists and treatment techniques require. Our products are continually being updated to adapt to changing needs and to better serve the massage community. We are customer driven in all that we we do and strive daily to enhance and improve their experience with us.

High Quality Materials Equal Satisfaction and Longevity

Athena portable massage table is our flagship table, and we've been getting it right for over 25 years. More therapists choose the Athena Portable Table than any other for a reason. Built in the USA from premium materials including North American hard rock maple, American poplar birch and an aircraft-quality cable system, the Athena's unmatched craftsmanship is fully customizable table with a professional design leading to many years of satisfied therapists and customers. 



Classic Series Athena Portable Table

"My name is Evy Jester and I live in Paris, France, where I grew up. For many years, however, I lived in Los Angeles, and it was at the Massage School of Santa Monica that I discovered my love for massage therapy, a passion that has been my life’s work for nearly three decades. When I moved back to France with my American husband, it was out of the question that I leave my old table behind. So I lugged my Custom Craftworks table—probably one of the company’s first—with me to France. My Athena table, after literally thousands of massages and nearly 20 years down the line, is still going strong! That’s what I call quality craftsmanship. I wouldn’t change brands for anything in the world. Vive la France. Vive l’Amérique. And Vive Custom Craftworks!"  Evy Jester, Paris, France

Innovation and Design

Our Signature Spa Series Hands Free Electric Tables lead the way in product innovation featuring dual foot bar control bars allowing therapists to move freely around the table for a more fluid client experience. 



Signature Spa Series Hands Free Deluxe Electric Table

"This table can be lowered and it can be raised - so if I push down on it, it goes up. I can access that bar from anywhere around the table. I don't have to be in a specific location to do that. This table is great - it can lower all the way down, so accessibility from a wheelchair is a real plus for people who can't get on it from a certain height. I can match the height that they need." 

Cindy Koppatschek, LMT Cindy's Therapeutic Massage, South Dakota


The Price Can Be Right

Price is often the focal point of closing deals. Unfortunately, in the vast majority of cases, pricing is used in total isolation from any other criteria, especially quality in the final decision.

A relevant question to ask decision makers is: if they were buying the product with their own money would they choose the same? Probably not. In fact, when we refer to our everyday lives, we never forget the relationship between quality and price.

Low price is costly for both clients and vendors because low quality means rework and, as a result, higher overall cost. Wasted time = wasted money. A high quality table created with expert craftsmanship that stands the test of time is worth a little more on the price tag.

 In the end, consider both quality and value along with price when making a choice. 

2019-2020 Custom Craftworks catalog

Tags: customer service, massage therapy, custom craftworks, massage tables, quality, value

About Author

Custom Craftworks

Originally founded in 1986, Custom Craftworks supports the vital work of professional manual therapists and educators in the massage therapy and holistic health fields by designing, building and sourcing the best-quality massage tables, chairs, equipment and accessories available. In 2009, the company was acquired by Pivotal Health Solutions based in Watertown, South Dakota.