Work Smarter, Not Harder

posted by Custom Craftworks on February 04, 2020

Curated from the 2013 AMTA presentation by Edward Mohr on Reducing Injury and Increasing Output With Proper Body Mechanics. Read the entire article here.

A Custom Moment with Worker B Wellness

posted by Custom Craftworks on December 10, 2019

Rachel Romanelli, owner of Worker B Wellness in St. Paul, Minnesota elaborates on why she has used Custom Craftworks tables and equipment since she began as a massage therapist in 1995.

Which Comes First: Quality vs. Price?

posted by Custom Craftworks on November 15, 2019

Image via Shutterstock


“Price has no meaning without a measure of the quality being purchased.”

~W. Edwards Deming

Price is often used as a gauge to help judge quality. Chances are, a very inexpensive massage table is also a low-quality massage table. It may offer fewer features and be constructed from cheaper materials. An expensive massage table is generally assumed to be a high-quality massage table with many features and solid construction.

Which Comes First: Quality or Price?

Factors such as product features, specifications, construction and longevity of use and intangibles such as customer service, warranty, and availability of replacement parts are also valid considerations to ensure the customer receives the best value for the money spent. Custom Craftworks is customer driven striving to deliver unmatched value to our customers in products, service and performance.

New call-to-action

An Industry Leader Since 1986

Custom Craftworks
strives to manufacture high quality products created with a thoughtful design with massage therapists in mind and crafted with skilled workmanship and quality materials. With a long standing reputation of building quality-constructed, long-lasting massage products, Custom Craftworks has been crafting high quality massage tables since 1986. Pivotal Health Solutions acquired the company in 2009, and has proven to be one of the top brands for massage and spa equipment in the industry.  

image via Custom Craftworks

We Let Our Tables Do the Talking

Although everyone talks about quality, Custom Craftworks delivers it. Thoughtfully created, our engineers design our products with input from industry experts and professionals so each product meets the ergonomic needs of therapists and comfort requirements of clients. Our skilled craftsmen and women build our products from materials constructed to withstand the conditions that massage therapists and treatment techniques require. Our products are continually being updated to adapt to changing needs and to better serve the massage community. We are customer driven in all that we we do and strive daily to enhance and improve their experience with us.

High Quality Materials Equal Satisfaction and Longevity

Athena portable massage table is our flagship table, and we've been getting it right for over 25 years. More therapists choose the Athena Portable Table than any other for a reason. Built in the USA from premium materials including North American hard rock maple, American poplar birch and an aircraft-quality cable system, the Athena's unmatched craftsmanship is fully customizable table with a professional design leading to many years of satisfied therapists and customers. 


Classic Series Athena Portable Table

"My name is Evy Jester and I live in Paris, France, where I grew up. For many years, however, I lived in Los Angeles, and it was at the Massage School of Santa Monica that I discovered my love for massage therapy, a passion that has been my life’s work for nearly three decades. When I moved back to France with my American husband, it was out of the question that I leave my old table behind. So I lugged my Custom Craftworks table—probably one of the company’s first—with me to France. My Athena table, after literally thousands of massages and nearly 20 years down the line, is still going strong! That’s what I call quality craftsmanship. I wouldn’t change brands for anything in the world. Vive la France. Vive l’Amérique. And Vive Custom Craftworks!"  Evy Jester, Paris, France

Innovation and Design

Our Signature Spa Series Hands Free Electric Tables lead the way in product innovation featuring dual foot bar control bars allowing therapists to move freely around the table for a more fluid client experience. 


Signature Spa Series Hands Free Deluxe Electric Table

"This table can be lowered and it can be raised - so if I push down on it, it goes up. I can access that bar from anywhere around the table. I don't have to be in a specific location to do that. This table is great - it can lower all the way down, so accessibility from a wheelchair is a real plus for people who can't get on it from a certain height. I can match the height that they need." 

Cindy Koppatschek, LMT Cindy's Therapeutic Massage, South Dakota


The Price Can Be Right

Price is often the focal point of closing deals. Unfortunately, in the vast majority of cases, pricing is used in total isolation from any other criteria, especially quality in the final decision.

A relevant question to ask decision makers is: if they were buying the product with their own money would they choose the same? Probably not. In fact, when we refer to our everyday lives, we never forget the relationship between quality and price.

Low price is costly for both clients and vendors because low quality means rework and, as a result, higher overall cost. Wasted time = wasted money. A high quality table created with expert craftsmanship that stands the test of time is worth a little more on the price tag.

 In the end, consider both quality and value along with price when making a choice. 

Request a 2019 Catalog

Relieving Headaches with Massage Therapy

posted by Custom Craftworks on July 03, 2019

This blog was curated from the article, “Massage and Headache Relief” published by The Massage Therapy Journal on April 24, 2018. The original article can be found here.

Why Massage and Chiropractic Can Be Better Together

posted by Custom Craftworks on April 02, 2019

via Shutterstock

Most people know the benefits of chiropractic care, as well as the relaxing effects of massage therapy. But did you know that getting both regular massages and routine chiropractic adjustments can enhance your overall wellness?

Benefits of Cranial Sacral Therapy

posted by Custom Craftworks on March 04, 2019


Cranial sacral therapy (CST) is sometimes also referred to as craniosacral therapy. It’s a type of bodywork that relieves compression in the bones of the head, sacrum (a triangular bone in the lower back), and spinal column.

Table Talk : Assessing your Massage Table Needs

posted by Custom Craftworks on June 06, 2018

It's time for a new massage table. Where do you begin? For starters, It is important to understand the different massage table characteristics and the purposes they serve. The team at Custom Craftworks put together a list of features, trade-offs, costs, benefits and other factors (quality, durability, performance) to consider when choosing the table that is right for you. 

Benefit from massage therapy during the winter months

posted by Custom Craftworks on December 29, 2017

Winter: the days are shorter, the weather is gloomier, and it’s cold. It shouldn't come as a surprise that many people may suffer from "winter blues," however, there’s an easy way to tackle the sluggish feelings and laziness that come on as the days get cooler. Having regular massages is a great way to feel happier and healthier during the winter months, and can be a great way to motivate yourself or your clients to continue taking healthy measures in other areas of life.

Massage Therapists need self-care, too

posted by Custom Craftworks on December 13, 2017

Like any profession, there’s always physical and mental stresses that go along with the job. As a massage therapist you too will find that some days you are stressed out, not feeling well, or physically exhausted. It’s very important to take care of yourself in order to be productive at work and in life.

A Powerful Combination

posted by Steve Jurch, A.T.C., L.M.T on October 02, 2017

How can massage therapy help maximize your rehabilitation? A large percentage of individuals that utilize the healthcare system are people going through some sort of rehabilitation.  That rehabilitation may be associated with the recuperation from surgery, healing from an accident, dealing with a congenital condition, or recovering from an athletic injury.