Blog

Get new clients with on-site massage marketing

posted by Custom Craftworks on February 12, 2018

Getting people to try something new can be a challenge; so, what do you do when you want to convince potential clients to give your work a try? There are many ways to successfully reach probable clients. A popular strategy has been giving people samples. Try the following tips to reach people with brief, inexpensive samples of your work- massage!

Starting a mobile massage practice? Follow these best practices

posted by Custom Craftworks on January 26, 2018

Taking your massage practice on the road is certainly a good way to expand your service offerings and find potential clients. It can seem overwhelming thinking about how to set up an efficient, profitable mobile or chair massage business and how best to pack everything up and take it with you. Once you’re armed with information and products and you’ve gotten a few events under your belt, you’ll soon be a pro at onsite massage. This blog touches on some of the best practices for setting up a mobile massage business.

The many effects of hot stone massage

posted by Custom Craftworks on January 16, 2018

In general, massage therapy has many, many benefits. With many kinds of massage, certain types benefit the body in different ways. Hot stone massages are known to be beneficial on both physical and psychological levels.

Your New Year's Resolution: Create a New Marketing Plan

posted by Custom Craftworks on January 11, 2018

Whether you're trying to lose weight, cut back on sweets or reduce your spending, it's common for most New Year's resolutions focus on giving up something. For this New Year's resolution, make it one you can indulge in: create a marketing plan for your practice. Deanna Sylvester with Sohnen-Moe Associates, Inc. offers this road map to get your new year in your business started off in the right direction! 

Benefit from massage therapy during the winter months

posted by Custom Craftworks on December 29, 2017

Winter: the days are shorter, the weather is gloomier, and it’s cold. It shouldn't come as a surprise that many people may suffer from "winter blues," however, there’s an easy way to tackle the sluggish feelings and laziness that come on as the days get cooler. Having regular massages is a great way to feel happier and healthier during the winter months, and can be a great way to motivate yourself or your clients to continue taking healthy measures in other areas of life.

Offer spa services so your clients don't miss out

posted by Custom Craftworks on December 18, 2017

The lights are low, the music is soothing and the treatment is decadent.

Moving effortlessly around the body, a therapist can perform a spa treatment that will leave a client feeling relaxed and rejuvenated. The therapist can also feel revitalized. Our goal as massage therapists is to facilitate the body’s natural healing mechanisms. I like to approach this self-care and relaxation from all angles.

Massage Therapists need self-care, too

posted by Custom Craftworks on December 13, 2017

Like any profession, there’s always physical and mental stresses that go along with the job. As a massage therapist you too will find that some days you are stressed out, not feeling well, or physically exhausted. It’s very important to take care of yourself in order to be productive at work and in life.

ADA Compliance: Information for Massage Therapists

posted by Custom Craftworks on November 30, 2017

In 1990, The Americans with Disabilities Act (ADA) came into law. The ADA is a civil rights law that prohibits discrimination against individuals with disabilities in all areas open to the general public, including jobs, schools, transportation and public and private places.1

7 Insights to Increase Gift Certificate Sales

posted by Custom Craftworks on November 03, 2017

Gift certificates are the gift that keeps on giving, offering a great avenue for you to grow your existing clientele. With the holidays around the corner, it's time to start thinking about your gift list, but this marketing tool isn't just exclusive to the holidays--promote gift certificates all year long and watch your business boom. 

The Benefits of Chair Massage

posted by Dale Wheeler on October 29, 2017

Have chair, will travel!

I get bored with the four walls of my massage room. I love my clients and my work space, but I welcome a change from the daily routine whenever I can get it. Taking my massage chair out to another workplace or event gives me the fresh air I crave.