A Powerful Combination

posted by Steve Jurch, A.T.C., L.M.T on October 02, 2017

How can massage therapy help maximize your rehabilitation? A large percentage of individuals that utilize the healthcare system are people going through some sort of rehabilitation.  That rehabilitation may be associated with the recuperation from surgery, healing from an accident, dealing with a congenital condition, or recovering from an athletic injury. 

Custom Craftworks Proudly Announces New Signature Spa Series

posted by Custom Craftworks on September 13, 2017

Eugene, Oregon (September 13, 2017) – Custom Craftworks is proud to announce its new high-quality class of spa tables and accessories, the Signature Spa Series.  The Signature Spa Series features a growing line of high-quality spa tables. The E Class features fully electric spa tables whereas the M Class features manual assist electric massage tables. The Signature Spa Series HandsFree Electric Tables are electric tables offering hands free elevation with incredible options and perfect support.

In Case You Missed it: NCBTMB and CCW Renew Partnership

posted by Custom Craftworks on September 05, 2017

The National Certification Board for Therapeutic Massage & Bodywork (NCBTMB) and its Resource Center partnership with Custom Craftworks features a 2017 NCBTMB Resource Center catalog with exclusive membership pricing for Custom Craftworks.

Why an IDEAL Target Audience is Valuable to your Practice

posted by Stephanie Beck on August 27, 2017

I spend a lot of time discussing the importance of identifying who your IDEAL target audience is and connecting with them on social media.  I constantly am seeing practitioners in groups (particularly on LinkedIn) sharing their Facebook pages to “like” each other’s pages to help increase fans. For manufacturers, Continuing Education Providers, Distributors and even marketing companies like SRB Solutions, this makes sense perfect sense for us to share our pages and like the practitioner pages because they are our IDEAL target audience. 

Massage Therapy Should Be Covered by Insurance

posted by Custom Craftworks on August 21, 2017

Massage therapy isn't just good for the body, it's good for overall wellness, according to new research. When patients have access to medically prescribed massage therapy that's covered by Medicaid, patients not only benefited from better health and outcomes, but saw lower health care costs, about $64 less per treatment. 

Why You Should Develop a Texting Relationship with [Exisiting] Clients

posted by Custom Craftworks on August 14, 2017

Just as we check the weather outside to decide on our attire, we also have to pay attention to the changing climates in our local culture, in order to make appropriate changes in our business practices. And in today’s communications climate, nearly everyone has a smartphone and everyone is texting. As a massage therapist, have you considered making changes to your business communications based on these cultural climate changes? Consider the following good reasons to develop texting relationships with your clients.

Using Massage to Reduce Stress in Seniors

posted by Custom Craftworks on July 26, 2017

Massage therapy is not just for those who want to unwind after a work week. The act of a professional placing just enough pressure on the muscles to soothe them extends to seniors who find themselves stressed over life’s changes. Here are five ways that massage therapy can combat anxiety in elderly persons. 

Choosing your first table

posted by Steve Jurch, A.T.C., L.M.T on July 25, 2017

You’ve done it!  You’ve graduated, gotten your license, and want to start your practice.  The product catalogs, mailings, and emails have been piling up but what do you really need to get your business off the ground?

Using Hot Stones with Massage

posted by Custom Craftworks on June 12, 2017

You are a massage therapist for a variety of reasons, and most, if not all of those reasons involve helping your clients feel better. Whether helping them relax, heal from an injury or decrease pain, you know massage therapy works. Massage works because you’re committed to continually learning and honing your skill in the modalities you practice. And when dealing with your clients, knowledge is power—especially when using modalities that have the potential to harm. Following, you’ll learn more about how to safely practice with hot stones.

Using Coconut Oil in Massage Therapy

posted by Custom Craftworks on May 19, 2017

Who’s using coconut oil? The better question might be "who isn’t?." Coconut oil is being hailed as a multi-purpose product that’s fantastic for the skin, hair, teeth and more. Massage therapists are using it, too in their practice. Benjamin McDonald of Massamio for Sohnen-Moe Associates, Inc. did his research and offers some food for thought on this trendy oil that’s here to stay.