Blog

ADA Compliance: Information for Massage Therapists

posted by Custom Craftworks on November 30, 2017

In 1990, The Americans with Disabilities Act (ADA) came into law. The ADA is a civil rights law that prohibits discrimination against individuals with disabilities in all areas open to the general public, including jobs, schools, transportation and public and private places.1

7 Insights to Increase Gift Certificate Sales

posted by Custom Craftworks on November 03, 2017

Gift certificates are the gift that keeps on giving, offering a great avenue for you to grow your existing clientele. With the holidays around the corner, it's time to start thinking about your gift list, but this marketing tool isn't just exclusive to the holidays--promote gift certificates all year long and watch your business boom. 

The Benefits of Chair Massage

posted by Dale Wheeler on October 29, 2017

Have chair, will travel!

I get bored with the four walls of my massage room. I love my clients and my work space, but I welcome a change from the daily routine whenever I can get it. Taking my massage chair out to another workplace or event gives me the fresh air I crave.

A Powerful Combination

posted by Steve Jurch, A.T.C., L.M.T on October 02, 2017

How can massage therapy help maximize your rehabilitation? A large percentage of individuals that utilize the healthcare system are people going through some sort of rehabilitation.  That rehabilitation may be associated with the recuperation from surgery, healing from an accident, dealing with a congenital condition, or recovering from an athletic injury. 

Custom Craftworks Proudly Announces New Signature Spa Series

posted by Custom Craftworks on September 13, 2017

Eugene, Oregon (September 13, 2017) – Custom Craftworks is proud to announce its new high-quality class of spa tables and accessories, the Signature Spa Series.  The Signature Spa Series features a growing line of high-quality spa tables. The E Class features fully electric spa tables whereas the M Class features manual assist electric massage tables. The Signature Spa Series HandsFree Electric Tables are electric tables offering hands free elevation with incredible options and perfect support.

In Case You Missed it: NCBTMB and CCW Renew Partnership

posted by Custom Craftworks on September 05, 2017

The National Certification Board for Therapeutic Massage & Bodywork (NCBTMB) and its Resource Center partnership with Custom Craftworks features a 2017 NCBTMB Resource Center catalog with exclusive membership pricing for Custom Craftworks.

Why an IDEAL Target Audience is Valuable to your Practice

posted by Stephanie Beck on August 27, 2017

I spend a lot of time discussing the importance of identifying who your IDEAL target audience is and connecting with them on social media.  I constantly am seeing practitioners in groups (particularly on LinkedIn) sharing their Facebook pages to “like” each other’s pages to help increase fans. For manufacturers, Continuing Education Providers, Distributors and even marketing companies like SRB Solutions, this makes sense perfect sense for us to share our pages and like the practitioner pages because they are our IDEAL target audience. 

Massage Therapy Should Be Covered by Insurance

posted by Custom Craftworks on August 21, 2017

Massage therapy isn't just good for the body, it's good for overall wellness, according to new research. When patients have access to medically prescribed massage therapy that's covered by Medicaid, patients not only benefited from better health and outcomes, but saw lower health care costs, about $64 less per treatment. 

Why You Should Develop a Texting Relationship with [Exisiting] Clients

posted by Custom Craftworks on August 14, 2017

Just as we check the weather outside to decide on our attire, we also have to pay attention to the changing climates in our local culture, in order to make appropriate changes in our business practices. And in today’s communications climate, nearly everyone has a smartphone and everyone is texting. As a massage therapist, have you considered making changes to your business communications based on these cultural climate changes? Consider the following good reasons to develop texting relationships with your clients.

Using Massage to Reduce Stress in Seniors

posted by Custom Craftworks on July 26, 2017

Massage therapy is not just for those who want to unwind after a work week. The act of a professional placing just enough pressure on the muscles to soothe them extends to seniors who find themselves stressed over life’s changes. Here are five ways that massage therapy can combat anxiety in elderly persons.